Tamil Nadu RERA Tightens Advertising Rules to Curb Misleading Real Estate Promotions

Dated on: Tuesday 8th July 2025

Tamil Nadu RERA (TNRERA) has enforced new advertising regulations from July 1, 2025, to promote transparency in real estate promotions. All property advertisements must now include the project’s RERA registration number, QR code (Form C), approved location, promoter contact details, and the TNRERA website. Misleading claims like “100+ amenities” or vague terms such as “T&C apply” are banned unless verified. Travel-time mentions are disallowed; only actual distance via standard routes is permitted. Even exempted projects must state their exemption. Media platforms promoting non-compliant ads may face penalties under RERA Sections 61 and 63.