As per section 2(b) advertisement means any document described or issued as advertisement through any medium and includes any notice, circular or other documents or publicity in any form, informing persons about a real estate project, or offering for sale of a plot, building or apartment or inviting persons to purchase in any manner such plot, building or apartment or to make advances or deposits for such purpose.

TNRERA has issued guidelines in respect of advertisement by promoters as per RERA. Following directions have been issued with reference to release of advertisement in any media:-

1)The promoters should not release any advertisement for sale of real estate projects requiring registration with TNRERA in any media without mentioning the registration with TNRERA.

2)While releasing advertisement in any media including electronic and social media, the registration number obtained from TNRERA should be prominently mentioned along with the website address of the authority in all pages.

3)where completion certificate is obtained from CMDA prior to notification of these rules, completion certificate number and date should be clearly mentioned. and

4)If the project is covered under a structurally completed project and uploaded on the DTCP website, it should be mentioned as a structurally completed project.

Also read- Everything you need to know about RERA Tamil Nadu